Project Vault Clay DeNicola · Mainstream Boutique

← FranDev HQ

Project Vault

Every active initiative, where it stands, and what's next.

Last refreshed · April 2026

3
Active Projects
12
Open Tasks
58
Tasks Completed
Active Projects
95%
Complete

Katie Integration →

Phase 1 Live

Katie is fully integrated into FranDev. All 31 sync fields built, Workflows A & B firing, Lead Engagement tab v2 live, training guide shipped, CEO dashboard rebranded.

Next: Create FDD Sent internal notification template, then flip Workflow C live.

65%
Complete

Journey Maps + Sales Process →

Visual Shipped · Review Ahead

Sales Process Map + Customer Journey Map drafted for all 5 stages, both current and near-future state. Franchise Persona shipped. Journey Visual shipped — side-by-side salesperson/lead layout with current/future toggle.

Next: Your review walk-through of the Journey Visual, then push to GitHub.

70%
Complete

Website & SEO →

Foundation Live · Audit Next

Webflow → Shopify migration shipped. Three franchise pages live, sitemap submitted (3,025 pages discovered), GSC verified on mainstreamboutiquehq@gmail.com, all franchise URLs indexed.

Next: Confirm today's indexing state, pick an audit tool (SemRush/Ahrefs/Moz), run full SEO analysis.

Living Assets

The FranDev Living Filing Cabinet 🗂️ →

Performance dashboards, sales process reference, Katie's training guide, ideal franchise persona. Ongoing resource — not a time-bounded project.

On Deck

FDD 2026 Renewal

Annual cycle · Clay-owned · kickoff TBD

Scale With Style Program · Multi-Unit Launch

Packaging the multi-unit-first sales motion · scope TBD

Franchise Persona · Annual Refresh

Refresh the dataset as new top performers are identified · target spring 2027