Website & SEO

Where we are

The franchise site has moved off Webflow and lives on Shopify (mainstreamboutique.com/pages/franchise, /the-mb-story, /success-stories). The old Webflow property (mainstreamboutiquefranchise.com) is retired. Our live site is part of the main mainstreamboutique.com Shopify store, so retail and franchise share a single domain footprint.

Google Search Console is set up and verified under mainstreamboutiquehq@gmail.com — this is the account that owns the sc-domain:mainstreamboutique.com domain property. The old mainstreamboutiquefranchising@gmail.com account reference in our earlier project notes was incorrect and has been corrected.

Sitemap submitted and successfully processed. Google discovered 3,025 pages from sitemap.xml on Apr 22, 2026. All three core franchise pages confirmed indexed on Google with structured data detected (FAQ + Breadcrumbs on the franchise landing page, videos on MB Story and Success Stories).

CRO audit shipped May 1. Three quick-win fixes live on /pages/franchise: Calendly direct-booking CTA in the hero ("Schedule an Intro Call With Katie"), form button refreshed ("Get my info kit →"), and Microsoft Clarity installed for ongoing heatmap + session-replay analysis. Two new skills (clarity-weekly-review, clarity-monthly-review) installed for friction-finding discipline.

What's next is a verification pass (has indexing progressed since Apr 22?) followed by the real work — a full SEO audit to identify rankings, gaps, backlink health, technical issues, and competitor positioning.

Google Search Console — current state

Snapshot as of Apr 23, 2026. Indexing is an ongoing process — Google typically works through large sitemaps over days and weeks. The 668 "not indexed" pages are expected (collection variants, filter URLs, etc.) and will be reviewed in the audit.

What's next

1. Verification pass in GSC — check indexing progress since Apr 22 and confirm the franchise-page indexing request processed. Quick follow-up; 10–15 min in the console
2. Run a full SEO audit using SemRush, Ahrefs, or a comparable tool. Keyword rankings + opportunities, backlink profile, technical SEO, competitor comp-set, content-gap analysis
3. Review audit findings and build a prioritized action list. Quick-win vs. structural work — what we fix ourselves vs. what needs agency/dev help
4. Execute high-priority fixes (technical and on-page). Scope depends on audit — site speed, metadata, internal linking, structured data, etc.

Open punch list

• Verify GSC indexing state today — confirm Apr 22 sitemap is still processing and that individual-page indexing requests processed Compare today's count vs. the 85 we had on Apr 23. Re-inspect the 3 franchise pages.
  Clay
• Select SEO audit tool (SemRush / Ahrefs / Moz / other) and kick off the audit SemRush leans strongest on competitor intelligence; Ahrefs on backlinks; Moz on technical. Decision needed before kickoff.
  Clay
• Define the keyword universe we want to audit against Core terms likely: "women's boutique franchise," "franchise opportunities for women," MB brand keywords, comp-set brand keywords. Audit tool will surface more.
  Clay
• Audit write-up + prioritized recommendations Produced after the audit runs. Lives in this project file when complete.
  Clay
• Update PROJECT_CONTEXT.md with corrected GSC account + Shopify migration status Currently shows mainstreamboutiquefranchising@gmail.com — should be mainstreamboutiquehq@gmail.com.
  Clay

Recently completed

• Microsoft Clarity installed on franchise pages only via Liquid conditional in theme.liquid — project wkygyth1oz now collecting heatmaps + session replays May 1, 2026
• Calendly CTA "Schedule an Intro Call With Katie" added to franchise hero — second pill below the existing Info Kit CTA, opens Katie's Calendly in new tab May 1, 2026
• Form Step-1 button text refreshed — "Next Step →" → "Get my info kit →" for clearer value at moment-of-decision May 1, 2026
• CRO audit completed for /pages/franchise — 4 fixes shipped (Calendly, button rename, Clarity install, sticky-CTA conceded as already covered by Apply nav); 3 conceded as already present (microcopy, press logos, investment range) May 1, 2026
• Sitemap-indexing verification confirmed — 3 franchise pages live on Google with structured data Apr 23, 2026
• Franchise page (/pages/franchise) manually submitted for priority crawl via URL Inspection Apr 23, 2026
• GSC account ownership clarified — mainstreamboutiquehq@gmail.com confirmed as correct Apr 23, 2026
• Sitemap submitted to GSC — https://mainstreamboutique.com/sitemap.xml, 3,025 pages discovered Apr 22, 2026
• Domain property sc-domain:mainstreamboutique.com verified via DNS TXT record Apr 22, 2026
• Shopify site live — franchise pages migrated from Webflow to Shopify Earlier 2026
• FAQ + Breadcrumb structured data deployed on franchise landing page Earlier 2026
• Video embeds (Vimeo/featured) wired on MB Story + Success Stories pages Earlier 2026

Key links

Project stats